Your brand gives your business personality.
It has always been a vital part of businesses, but it may be more important now than ever before. With social media, customers get exposed to new brands every day. This is great for the customer who has plenty of options and is able to find the best one, but it makes it harder for businesses to stand out.
One of the most obvious reasons that businesses need branding is to help them get recognized more often.
If you had to choose between a business with a clear, professional branding and a business that hasn’t made this effort, you probably know which one you would trust more. Branding helps you show potential customers that you’re an established, credible business. You can use this to tell people what they can expect from your business. This is an investment your business is making to improve itself, and potential customers will recognize that you put in the work to create your brand.
You must first identify who & what you want to be to your audience and customers. A brand is a name, term, design, logo, colors etc. Your elements of brand identity should be applied across all channels consistently. It’s the way that your business becomes recognizable.
Brand Marketing is the way that you highlight and bring awareness to products or services by connecting & communicating to the right audience through strategic communication.
You have to manage everything that influences your positioning.
Create your brand strategy to position yourself in the market. You can think of brand strategy as the blueprint for how you want your audience to see your business. Your brand strategy will influence how you present your identity and align it with your purpose for the most impact.